Three directions to choose from. Or tell us none of them are right.

Each one is a fully fleshed-out homepage. Click through, sit with each for a few minutes, and tell us what lands and what doesn't. Honest reactions help more than polite ones. If none of these feel like you, that's useful too. We'd rather start over than ship something close-but-wrong.

Direction 01

Editorial Wellness

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Headline

Personal training, designed for your space.

Goop meets Architectural Digest. Cream, aubergine, gold. Refined serif type, magazine-style asymmetry, generous whitespace. Built for the most mature, sophisticated end of the demographic.

Best for: Older, mature clients. Print-magazine sensibility. Hires on craft.

Cormorant Garamond · DM Sans

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Refined · Editorial · Mature

Strength built at home. Results that follow you everywhere.

Keeps the existing lavender identity but elevates it. Glossier meets Equinox. Soft gradients, structured layouts, lavender accents on pearl white. The most accessible of the three.

Best for: Broad demo. Existing brand fans. Hires on warmth + product polish.

Fraunces · DM Sans

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Premium · Accessible · Modern

Meet Brooke. Your trainer, on your schedule, in your space.

Hero is HER. Dark, cinematic, magazine-cover feeling. Deep plum + electric purple accents. Built like an editorial profile, for clients who are hiring a person, not a service.

Best for: Clients who want a person, not a service. Hires on personality + story.

Instrument Serif · JetBrains Mono

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Cinematic · Personal · Bold

How to give feedback

Rip them apart. We need it.

Make a list as you go through each one. What you love. What feels off. What you'd steal from one and put in another. There are no wrong reactions, but vague ones slow us down.

01

Mood

Does the overall feeling match how you want clients to perceive you?
02

Typography

Do the fonts and type sizes feel like your brand?
03

Color

Does the palette feel right? Too soft? Too dark? Too clinical?
04

Hero

Does the first thing visitors see represent you well?
05

Copy tone

Does the writing sound like how you talk about your work?
06

Photography

Are the photo treatments matching your aesthetic?

None of them?

Totally fine. Tell us what feels wrong about the closest one, what you wish it had, and we'll build a fourth direction from scratch. We'd rather do the work than ship something you're lukewarm on.